Targeting the right audience is key to running successful WhatsApp campaigns. Personalized and relevant content ensures higher engagement and conversions. Here’s how to effectively select your audience using the filters available in Campaigns.
Why Audience Selection Matters
A well-targeted audience ensures your campaign reaches the customers most likely to engage and take action. By segmenting your audience and tailoring your message, you can increase your campaign’s effectiveness.
Best Practices for Targeting Your Audience
1. Segment Your Audience Using Filters
You can sort and filter your audience using the following options:
•Most Recent Customers: Target those who recently interacted with your business, and encourage repeat purchases.
•Least Recent Customers: Reach out to customers who haven’t engaged in a while with a re-engagement campaign.
•Alphabetical (A-Z / Z-A): Find specific customers based on their names.
•Highest/Lowest Total Spend: Focus on your top spenders by sending them exclusive offers or VIP treatment.
•Highest/Lowest Total Orders: Target frequent buyers or customers who have ordered less often.
These filters help you quickly identify and segment the right group for your campaign.
2. Align Audience with Campaign Goals
Match your audience to the goals of your campaign:
•Awareness Campaigns: Use broader segments like Most Recent Customers or Alphabetical to reach a wide audience.
•Special Offers: Target the Highest Total Spend or Highest Total Orders to reward your top customers.
3. Leverage Data to Drive Results
Refine your audience based on their spending and ordering habits. For example, use Lowest Total Spend to send targeted promotions to encourage more spending or Least Recent Customers to re-engage inactive buyers.
4. Personalize Your Campaign
While you can’t make major edits to the pre-approved templates, there are still several ways to ensure you’re personalizing your campaigns and making the content relevant:
•Ensure customer names are accurate to add a personal touch to the message.
•Choose landing pages (item, collection, or cShop) that align with their past purchases and preferences, creating a seamless and personalized experience.
For example: Customers who purchased from last year’s Valentine’s collection are likely to be interested in this year’s Valentine’s collection, making them ideal candidates for targeted offers and personalized recommendations.
•Send tailored offers based on their purchase history or spending habits to increase relevance and engagement.
5. Test and Optimize
Run smaller test campaigns using different segments (e.g., Highest Total Spend vs. Lowest Total Spend) to see which group responds best. Use this data to refine future campaigns.
6. Avoid Over-Saturation
Be mindful of how often you’re sending campaigns to the same audience. Using filters like Most Recent Customers and Least Recent Customers helps you balance your outreach.
Targeting the right audience is essential to achieving the best results from your WhatsApp campaigns.
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