Now that your campaign is live, it’s time to dive into the analytics. On the main campaign page, you’ll find a summary of your campaign, including:
•Landing Page: The page you selected as the destination for your campaign (e.g., product, collection, or cShop).
•Message Template: The META-approved template you used for the campaign.
•Costs:
1. Number of Recipients: Total number of customers selected to receive your campaign.
2. Estimated Campaign Cost: An estimate of the total cost based on the number of recipients.
3. Actual Campaign Cost: The final cost will be confirmed once Meta finishes sending the campaign. You’ll only be charged for successfully delivered messages.
With this summary in hand, let’s dive into the analytics and key metrics to track.
Key Metrics to Monitor
1. Number of Recipients
This shows the total number of customers selected to receive your campaign.
2. Estimated Campaign Cost
An estimate of the total cost of your campaign based on the number of recipients.
3. Actual Campaign Cost
The final cost will be confirmed once Meta completes sending the campaign. You will only be charged for messages that are successfully delivered.
4. Reply
Click the “Reply” button to respond directly to customers via your WhatsApp number, enabling you to engage leads immediately.
5. Ineligible Recipients
The total number of customers who couldn’t receive your campaign (e.g., invalid WhatsApp numbers, opted-out). These recipients are excluded from the final campaign cost.
6. Delivered
The number of recipients who successfully received the campaign. Remember, you will only be charged for delivered messages.
7. Sent
This shows the total number of recipients the campaign was sent to, based on their eligibility to receive messages.
8. Opened
Tracks the number of recipients who opened and read your campaign. The percentage is calculated based on the “Sent” count and includes only those with “read receipts” enabled.
9. Replied
The number of recipients who responded to your campaign. This percentage is calculated based on the total number of “Sent” messages.
10. Unique Visitors
The total number of recipients who clicked the landing page linked to your campaign. This percentage is updated every 24-48 hours and calculated based on the “Sent” count. It captures all recipients who clicked on “Shop Now!”
11. Leads
Tracks the total number of recipients who started a conversation with your business after receiving your campaign. This is calculated from the “Sent” count and includes recipients who clicked on “Message Business.”
Pro Tip: Follow this guide to discover the best strategies for engaging with your leads and turning them into sales.
12. Opted Out
The number of recipients who chose to unsubscribe from receiving future campaigns. This percentage is based on the total number of “Sent” messages.
Maximize Your Campaign’s Potential
Monitoring these metrics will help you:
•Understand Engagement: Identify how many people are interacting with your campaign.
•Improve Targeting: Use insights to refine future campaigns and engage the right audience.
•Boost Conversions: Leverage replies, leads, and unique visitors to turn interest into sales.
By keeping track of these analytics, you can make data-driven decisions to enhance the performance of your WhatsApp campaigns and drive better results.
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